Troon Names Full Swing as Official Launch Monitor Partner

Strategic Alliance for Golf Technology

Troon, recognised as the world's largest golf and hospitality management firm, and Full Swing, a prominent developer of immersive golf simulation and performance technology, have forged a new strategic multi-year partnership.

This collaboration, revealed on 14 October 2026, positions Full Swing as the official launch monitor partner for Troon's extensive global network of golf facilities. The alliance aims to broaden access to Full Swing's advanced connected performance technology for golfers and properties operating under Troon's management.

Full Swing, recently integrated into Versant's expanding portfolio of golf-related enterprises, brings its innovative solutions to a wider audience through this agreement.

Expanding Access to Performance Data

Under the terms of the partnership, Full Swing's KIT launch monitors, alongside other proprietary products, will be introduced at specific Troon-affiliated locations. This deployment extends beyond mere product placement; it includes the launch of dedicated practice range programmes at selected public, private, and resort properties.

These initiatives will leverage Full Swing's KIT technology to support various aspects of the golfing experience, including detailed instruction, precise club fitting services, equipment rentals, and generally elevated practice sessions. The objective is to integrate useful data into golfers' routines, facilitating faster game improvement.

Value Creation for Golfers and Operators

Executives from both organisations highlighted the strategic depth of the collaboration.

Will McIntosh, President of Digital Platforms & Ventures at Versant, noted that the partnership extends beyond product installation, aiming to create a replicable model that delivers superior experiences for golfers while generating value through combined technology, distribution, data, and marketing efforts.

Ryan Pensy, Vice President of Strategic Partnerships for Troon Partners Network, expressed enthusiasm for introducing Full Swing's industry-leading launch monitors and comprehensive game improvement offerings to Troon's portfolio, thereby enhancing customer satisfaction.

Ryan Dotters, Chief Executive Officer of Full Swing, emphasised the goal of bringing KIT and future products into real-world environments to learn alongside Troon's teams and help properties innovate their golfer services.

Implications for Asian Golf Facilities

For golf facilities across Asia managed by Troon International or other Troon brands, this partnership signifies a direct upgrade in available golf technology.

Properties in countries such as the UAE, Saudi Arabia, India, and Vietnam, where Troon has a significant presence, can expect to integrate Full Swing's KIT launch monitors into their practice areas and instructional programmes.

This will provide Asian golfers with immediate access to advanced swing and ball flight data, previously available at a premium or through specialist centres.

The introduction of these systems could enhance club fitting accuracy and offer more structured practice for members and guests, potentially influencing competitive play and leisure golf standards at these venues from early 2027.